Tip 1: Create a beautiful website you and your clients will love.
You only get one shot at a first impression. What impression would you want to make on your audience? The biggest way to make an impression is by setting up a beautiful website that showcases your work. Nowadays, you can’t get away with an outdated website as more and more of the world goes digital.
By selecting your favorite template and making sure you upload your best work, you can increase your chances of leaving a lasting impression on your website visitors.
Tip 2: Create a pricing strategy
When you feel that your website feels ready to showcase, it’s time to establish a proper pricing strategy for your work. Of course, this depends on the type of photography you shoot as well as your location, but there are general strategies to keep in mind in order to run a successful photography business. Pay attention to the cost of the goods you plan on selling and what profit margin makes sense in order to sustain your business. The best way to do this is to head over to your pricelist, create/edit a pricelist and pick out the most popular products (ex. prints, photo albums, magnets) and establish a healthy profit margin. Keep in mind how much your competitors price their work at to have a better idea of what price your work should range between.
Tip 3: Offer best selling products/services
What’s the point of pricing, if you don’t have any products to price? Luckily, Zenfolio integrates with the best printing labs so you can offer over 2000+ photo products with a click of a button. In 2018, we’ve seen the most popular products being offered include, but not limited to:
- Prints (4×6, 5×7, 8×10, 11×14)
- Photo album
By adding a couple of these products to your pricelist, you can turn one photo into numerous amounts of products your clients will be sure to enjoy.
It’s also important to create the best customer experience you possibly can. By offering great products and simplifying your client experience, you can build a strong foundation for your business to grow. Some ways to streamlining your client experience is by offering Pre-Order, which enables you to get paid in advance and offers mobile-friendly payment options to your clients.
Tip 4: Be consistent
Last, but definitely not least, all photographers should be consistent in working towards building their photography business. One of the reasons why so many entrepreneurs struggle to scale their business is a lack of consistency. We’re here to help you grow your photography business and provide you all the tools to help keep you on track so that you can continue doing what you love: shooting photos. If you ever have any questions about features, issues, or just want to show some love, feel free to swing by our support center or contact us.