We recently got the chance to attend one of the largest photography conferences of the year: The Wedding & Portrait Photographers International (WPPI) Tradeshow.
The old saying, "Whatever happens in Vegas, stays in Vegas," doesn't apply here since we had such a blast during this trip that we had to share some highlights! From catching up with some of our awesome Zenfolio ambassadors to meeting existing and new customers, we got to experience some exciting things going on in the photography industry. Here are some highlights from our Las Vegas trip!
After landing in Las Vegas, our team got to settle into our rooms and relax a bit before the tradeshow started. Here's a view from our hotel room:
On the first day of WPPI, we got up in the early morning to set up the booth and make sure everything was in place for an awesome experience. Here's a snap of our booth design where we wanted to not only tell new potential users how using Zenfolio can help grow their photography businesses, but it also gave us a chance to talk to existing customers and listen in on their feedback in order to continuously improve our entire user experience.
Beyond our booth, some of our Zenfolio ambassadors hosted Masterclasses to teach their fellow photographers the tricks of the trade. The Masterclasses with our Ambassadors Jeff Cable of Jeff Cable Photography and Nacho and Vinny of Look Fotografia were especially powerful. We came away with many ways to improve a our photography businesses!
Jeff reminded his particpants many times that keeping your brand current is critical. He updates his Zenfolio website, blog and social media regularly so it represents his latest work. To quote Jeff's best business advice "use your website as your banner." His class participants left feeling empowered to take their photography to the next level.
Here's a lovely shot of one of our Customer Success team members, Brian, with Jeff Cable. Aren't they cute?
We finished the second night off with a trip to Hakkasan nightclub where we celebrated our success with photographers and other great photography companies. Here's a glimpse of the fun time we had dancing the night away.
As we wrapped up our time at WPPI, we reflected on the great time speaking with our awesome Zenfolio customers and listening in on powerful photography tips taught by our ambassadors during their Masterclass sessions. If you had the chance of swinging by our booth and speaking with our team, we wanted to thank you for making our Vegas experience a trip of a lifetime! Until next year, WPPI!