Right now school photographers are in the middle of the busy season, and we’d like to offer some help. Here are our tips to help you make the most of your Zenfolio account for fall 2016!
Organize Galleries for Better Performance
The optimal gallery structure is a gallery per class and a group per school.
Group name – Valley Middle School Class Photos Fall 2016
Gallery 1 – Section 1
Gallery 2 – Section 2
Gallery 3 – Section 3
Gallery 4 – Section 4
This organization maximizes the performance of your galleries and also helps you utilize a new feature we launched recently for Advanced plans and high volume customers to easily offer a pre-selected product such as a group photo with every package. Note that if you use Miller’s Remote Suite Plus to upload your photos to Zenfolio, you will only be able to upload one gallery per student—you can then reorganize it per the recommendation above.
Use Events to Seamlessly Share Pictures
If you use our Events feature, you can send a subset of the pictures in your gallery to a client. For example, you can share the pictures of a student with only their parent even though the pictures of all the students in the class may be in the same gallery. You can also increase the security of these galleries by making it a restricted event and assigning a password to each one of them.
Set Up Commerce ASAP
Don’t wait until the last minute to set up selling on your website. Create a price list or use our new default price list with holiday items and competitive pricing recommendations to start selling as soon as your galleries are set up.
Make sure to fill your price list with products so that your clients can take advantage of all of the holiday promos we have lined up for this season. The more products you offer the more opportunities for your clients to buy, which will increase your sales!
Don’t forget to adjust your retail pricing every time a new client promotion or product is announced. Pay special attention in your price list because that’s where you’ll set your product markup.
Opt In to Our Promotions to Make More Money
Look out for our upcoming Zenfolio-run promos and opt in. Let us do the work for you!
We have a lot to offer you this holiday season, so be on the lookout for new product announcements, promo deals and discounts, and take advantage of them.
For more information about how school photographers can maximize the efficiency and performance of their Zenfolio platform, please refer to our Guide for School Photographers.