You do everything right to market your photo business: you send out regular emails to clients, blog about your most recent shoots, and post your work regularly to social media. But there’s more you can do: taking advantage of the holidays. And guess what’s coming up? Mother’s Day!
Holidays are a great time to make more money: you can host a sale on your site for those special days, which could be a discounted session or prints and products. Take advantage this Mother’s Day so clients will have an incentive to buy something for mom. Here are some ideas:
- Feature Mother’s Day gifts on your homepage such as a photo mug, photo book, or framed print.
- Create a Mother’s Day package.
- Discount a family portrait session just for Mother’s Day.
- Have a surprise gift that comes along with purchases just for mom.
Once you come up with an idea, promote the sale! Read our guide to having a sale on your site in our comprehensive guide.
Oh, and don’t forget to call your own mom and wish her a Happy Mother’s Day!