Take Advantage of Mother’s Day to Make More Money

April 23rd, 2015


You do everything right to market your photo business: you send out regular emails to clients, blog about your most recent shoots, and post your work regularly to social media. But there’s more you can do: taking advantage of the holidays. And guess what’s coming up? Mother’s Day!


Holidays are a great time to make more money: you can host a sale on your site for those special days, which could be a discounted session or prints and products. Take advantage this Mother’s Day so clients will have an incentive to buy something for mom. Here are some ideas:

  1. Feature Mother’s Day gifts on your homepage such as a photo mug, photo book, or framed print.
  2. Create a Mother’s Day package.
  3. Discount a family portrait session just for Mother’s Day.
  4. Have a surprise gift that comes along with purchases just for mom.


Once you come up with an idea, promote the sale! Read our guide to having a sale on your site in our comprehensive guide.

Oh, and don’t forget to call your own mom and wish her a Happy Mother’s Day!