Tips to Sleigh the SeasonNovember 17th, 2017
The holiday season is the best time of year to boost your business. With a little preplanning you can take advantage of the many products and services that Zenfolio has to offer—so that you can stress less and profit more.
✓ Rerelease Expired Galleries
Making your clients’ photos available again allows you to suggest photo products as holiday gifts. Once you’ve rereleased an expired gallery, send a gallery invitation via email to alert your clients. If their gallery will only be available during the holidays, use the built-in expiring galleries feature to communicate a sense of urgency to clients so that they place their orders in time for holiday delivery.
✓ Add Templated Products to Your Price Lists
Almost any photo session you had during the year has the potential to become a holiday gift. Ensure that your clients can order photo gifts from you and not someplace else by adding popular holiday items to your price lists. These items include holiday cards, calendars, photo books, and cell phone cases, as well as home decor items such as gallery wraps and aluminum prints. Additionally, small items like key chains, coasters, and playing cards make memorable stocking stuffers.
✓ Offer Product and Print Discounts
Black Friday and Cyber Monday are the two biggest shopping events of the year. With Zenfolio’s built-in coupon feature, you can offer a percentage-off or dollars-off sale on orders placed during a specific time frame—make sure the offer end date allows your clients enough time to get their orders in for holiday delivery. Don’t forget to set an order minimum and make sure that your price list markup can sustain the discount you’re offering. Coupons are easy to create, and with a gallery invitation you can email your clients about the sale directly from your website. Consider sending a reminder email the day before the coupon expires. The time pressure may bring in additional orders.
You can also provide your loyal clients with gift certificate that they can use to pay for photos and products sold through your site.
✓ Remind Clients About Shipping Deadlines
A friendly reminder email, sent at least a week before the deadline for standard shipping, ensures your clients know your deadlines for placing orders, and it can help drive additional sales. Shipping deadlines for all Zenfolio partner labs are listed for easy reference.
✓ Promote Sales with a Promotional Header and Banner
Custom headers and gallery banners are great ways to promote a sale, highlight a product, and remind your visitors to buy during the holiday shopping season.
When you run a promotion, you can use your website header to display the sale information. The size of the graphic depends on your page layout, but we’ve found a graphic that measures 1550 pixels wide x 240 pixels tall works well on most sites. A custom header is added in Customize Website view.
A custom banner can appear on your homepage, group or gallery pages. This graphic will be displayed below your website header and can be between 200 to 800 pixels in height. Your banner can be added under the Page Elements tab in options in Customize Website view.
✓ Free Marketing Program
If you have a Pro or Advanced account, you can take advantage of Zenfolio’s Free Marketing program to help you drive sales during special occasions and holidays. When you enroll in a free campaign, we do all the work for you to encourage your clients to purchase prints and product fom your galleries. We create a coupon code in your account and manage the email communications to your clients on your behalf as though you were sending the promotions yourself. To help you promote the sale, we also create social media graphics that you can instantly share on your Facebook, Twitter, Instagram, and Pinterest accounts.
Our 2017 holiday program is quickly coming to a close, but you have until November 17 to enroll in the last Holiday Wrap Up campaign. Enrolling in this campaign will also auto-enroll you in the 2018 campaigns.
Wishing you a wonderful holiday season!