Digital Growth Marketing Associate

Menlo Park, CA

Zenfolio is seeking a Digital Growth Marketing Associate at our Menlo Park office. The successful candidate will have the opportunity to expand their digital marketing experience working on the Marketing team and report to the Growth Marketing Manager. They will effectively work and communicate with other departments, make meaningful contributions to a collaborative and encouraging work environment while refining their digital acquisition skills.

Zenfolio is the premier global photography service used by professionals and enthusiasts to present and sell photography online. We are a highly entrepreneurial team based in Menlo Park, California.

Responsibilities:

  • Proactively develop, manage and implement Digital Marketing campaigns for paid search, paid social, display, and affiliate marketing channels and execute strategy to effectively meet our KPIs & ROAS targets while thinking outside the box to drive new growth strategies for web and mobile
  • Direct agency teams to effectively manage our Digital Marketing campaigns and ensure they hit our KPIs
  • Drive and develop digital multivariate testing including creative design, messaging, audience, and promotions
  • Manage the current Affiliate Channel by being the main point of contact for all partners, growing book of business, updating creative assets, and actively recruiting new partners
  • Manage and execute digital marketing campaigns for Pinterest, Podcasts, and other third party partners to drive performance and growth
  • Ensure new and existing partners are set-up for proper tracking to monitor performance
  • Responsible for preparing creative and landing page briefs to drive new assets for placements, refreshing assets in key channels and providing results which can be leveraged for ongoing improvements
  • Proactively monitor budgets against projections and report digital marketing campaign performance and analysis to Senior Leadership
  • Reporting and forecasting performance by channel and across platform

Requirements:

  • BA/BS in Business, Economics or Marketing
  • 2-4 years of experience in digital media buying on at least two of the following channels: Google Adwords, Facebook, YouTube, Bing, Gemini, Pinterest, and remarketing platforms
  • Hyper-analytical and passionate about testing, data, and metrics; expertise with Excel, Google Analytics, Facebook Analytics, Tableau or Looker highly preferred
  • Self-starter with high degree of creativity and motivation, ability to meet deadlines and manage multiple projects
  • Understanding of various campaigns, audiences, and keyword segmentation strategies
  • Knowledgeable of various KPI’s and targets like CPA/ROAS/CPC/LTV
  • Track record of growing/scaling and managing acquisition campaigns
  • Experience with A/B testing and tools such as Optimizely, Google Experiments, etc.

Company Perks:

  • Competitive salary
  • Full benefits: medical, dental and vision; Health and Dependent FSA; Life Insurance; 401K
  • Your choice of computer equipment
  • Flexible working hours
  • Happy hours and fun team events
  • Subsidized lunches, free snacks and drinks

How to Apply:

Please send your resume to brianv@zenfolio.com