Creating an unforgettable photography website

Written by the Zenfolio Team

Zenfolio has been powering the websites of tens of thousands of professional photographers since 2006. We’ve accumulated a wealth of knowledge and would like to share it with you in this free book.

For a professional, your website is your tool to promote your business, acquire new clients, and provide existing clients with online proofing and ordering. As a student or hobbyist, your website presents your work and can pave the way for turning your passion into a business.

This book offers tips, tricks, and best practices for creating a photography website that really works, whether through Zenfolio or another website provider. As you go through the process of building a new website or evaluating your existing one, use this book as a guide to help you get the most effective presence online.

Contents include:

  • Defining Your Photography Business
  • Branding Your Website
  • Determining Your Site’s Look and Feel
  • Creating Your Homepage
  • Organizing Photo Galleries
  • Presenting Your Photos
  • Integrating Mobile Devices
  • Building Your Web Pages
  • Incorporating a Shopping Cart
  • Marketing Yourself
  • Protecting Your Work
  • Writing Your Website Text
  • Using Video
  • Optimizing for Search Engines (SEO)