Written by the Zenfolio Team
Zenfolio has been powering the websites of tens of thousands of professional photographers since 2006. We’ve accumulated a wealth of knowledge and would like to share it with you in this free book.
For a professional, your website is your tool to promote your business, acquire new clients, and provide existing clients with online proofing and ordering. As a student or hobbyist, your website presents your work and can pave the way for turning your passion into a business.
This book offers tips, tricks, and best practices for creating a photography website that really works, whether through Zenfolio or another website provider. As you go through the process of building a new website or evaluating your existing one, use this book as a guide to help you get the most effective presence online.
- Defining Your Photography Business
- Branding Your Website
- Determining Your Site’s Look and Feel
- Creating Your Homepage
- Organizing Photo Galleries
- Presenting Your Photos
- Integrating Mobile Devices
- Building Your Web Pages
- Incorporating a Shopping Cart
- Marketing Yourself
- Protecting Your Work
- Writing Your Website Text
- Using Video
- Optimizing for Search Engines (SEO)