News from Zenfolio

November 25, 2014

Photographer Central Launches New Features to Help Photographers Offer Special Deals and Promote Crowd-Sourced Reviews

Latest Improvements Include Integration with Google Business and Yelp

Photographer Central, the most comprehensive online directory of professional photographers of all genres, announced today two new developments designed to help their members market their photography businesses more effectively to clients. The latest offerings include local Photography Deals—a new feature on the site that allows photographers to share limited time discounts with clients—as well as the ability to link their Google Business and Yelp pages to their Photographer Central listing. With the integrated approach to collect crowd-sourced reviews from multiple channels into one place, and combining them with Photographer Central recommendations, the service offers a one-stop site for researching a photographer's reputation.

Photographer Central is designed to help consumers find, review and vet quality photographers with ease. With the new Photography Deals feature, consumers are now able to search the site not only according to which photographers are available in their area, but also by those offering special discounts.

"No other online photography directory offers such unique features while representing a full range of photography genres," says Alex Peyzner, founder and CEO of Photographer Central. "Not only can potential clients easily research local photographers, they can now review the latest special offers and consider them when making hiring decisions."

Deals may include specially priced photography packages, limited-time promotions, or custom offers. One deal is allowed for each active listing in the directory, and members can specify a new deal by simply logging into their account and filling out the "Special Offer" section of their listing setup page.

"The integration of Google Business and Yelp reviews is another enhancement to the directory," said Peyzner. "With other services, photographers can only share one set of reviews, providing limited insight for the clients. With this new feature, photographers are able to aggregate reviews from multiple channels into one place, creating a holistic reputation page of their business."

Photographer Central is dedicated to helping photographers attract new clients. The site provides a clean and intuitive interface so that consumers can quickly make informed hiring choices. To create a photography business listing or enhance an existing one with the new features, visit www.photographercentral.com

About Photographer Central

Created and developed by Zenfolio Inc., Photographer Central is the photo industry's most comprehensive online directory of professional photographers available for hire. With a streamlined search experience and exceptional portfolio presentation, the site is changing the way people find and hire the ideal photographer for their needs. Professionals listed on Photographer Central are able to advertise their businesses to a wide pool of potential clients using a comprehensive reputation profile and special offers. Learn more at www.photographercentral.com.

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