NextZen Introduces: Auto Tag & Describe
July 23rd, 2025
Hold onto your camera straps, photographers. This one’s a game changer.
Zenfolio’s NextZen platform just got even more powerful with Auto Tag & Describe, a built-in intelligent assistant that analyzes the images you upload, automatically identifies the shoot type, and suggests ready-to-use gallery descriptions and appropriate keywords for both galleries and images themselves. The result? Quicker gallery delivery ( = happier clients), increased search visibility, and a whole lot of time saved.
No more staring at blank description boxes in front of a computer screen. No more keyword guess work or manual categorization. Auto Tag & Describe has it all covered.
Who is Auto Tag & Describe for?
In short, if you’re a photographer or a videographer, Auto Tag & Describe is built for you.
Wedding, portrait, and real estate photographers? Sure!
Sports, dance, commercial, or event photographers who manage a ton of images? Absolutely.
The boutique pre-school photographer working with limited time and anxious parents? Definitely.
If organizing your images and galleries has you feeling tied down to your desk chair, Auto Tag & Describe is your new favorite administrative sidekick.
What does Auto Tag & Describe do?
As you upload your photos, Auto Tag & Describe immediately begins to work its magic behind the scenes. It intelligently analyzes the content and meta data of your photos and videos and provides:
- Shoot type detection: Auto Tag & Describe can instantly determine if your gallery contains images from a wedding, a portrait session, a collection of beautiful landscapes, or something else entirely, and automatically chooses the appropriate category. Say goodbye to the mouse moving wrist pain from clicking through drop down menus.
- Gallery descriptions: You’ll get a polished summary of your shoot that highlights your brand and helps potential clients understand your work at a quick glance. Plus, it can even enhance your findability in search engines.
- Image and gallery tags: Auto Tag & Describe automatically suggests relevant keywords for both your galleries and images, making your website easier to navigate and improving your chances of being found by potential clients on Google.
Want a closer look at how it works? Check out our support article!
What we love about these features.
Let’s face it, taking photos is the fun part. But organizing them into categories, adding tags and keywords, and writing the perfect descriptions? That can be a really time-consuming, monotonous task. We get it.
Time is money. Auto Tag & Describe gives you back both.
- Descriptions that sell your style. Auto Tag & Describe drafts a short paragraph that reflects your style and makes your brand stand out from the crowd. It’s great for search engines and even better for potential clients trying to find images on your site!
- Tags that work behind the scenes. The right tags mean your galleries and images can be discovered easier and faster. Auto Tag & Describe generates them automatically, helping more people find your work with less effort on your part.
- Shoot type drop-down menus? No thanks. Zenfolio detects your shoot type instantly and automatically adjusts gallery settings for you.
- Full creative control. Not loving our suggestion? No problem. Feel free to customize or turn off any of the automated suggestions whenever you’d like! You’re still in charge of your unique voice, your work, and how it’s presented to the world.
You create. Auto Tag & Describe will handle the details.
Think of Auto Tag & Describe as your low-key assistant, working in the background to help keep things running smoothly. Between photo sessions, editing marathons, and everything life throws your way, Auto Tag & Describe gives you back valuable time and freedom while still keeping your personal style front and center.
Zenfolio AI statement:
AI is reshaping the industry, and at Zenfolio, we’re committed to developing tools that respect and protect your work while supporting your business. Our AI features are designed with photographers in mind—keeping you in control, reducing repetitive tasks, and helping you deliver a smoother client experience.
Our goal is to protect your IP and prevent 3rd parties from scraping your images to train or enhance their LLMs.
We believe creativity belongs to the artist, not the algorithm, and your work should always remain yours. As the technology evolves, our tools will continue to grow with it, always guided by transparency and your needs as a creative professional.
Not a member of the Zenfolio photographer community!?
Now’s the perfect time to join. Auto Tag & Describe is just one of the powerful tools we’ve created to elevate your workflow and empower your business like never before.
Start your free trial today and explore what’s new!
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