Modern photography trends for your wedding clients.
July 30th, 2024
The wedding photography industry has undergone a significant change over the past few years, moving away from traditional and staged snapshots and embracing candid yet more innovative techniques to capture a couple’s special day.
As wedding photographers, it’s crucial to stay updated with the latest trends to provide our clients with the best possible service and ensure their wedding memories are preserved in a way that reflects their unique style, vision, and personal preferences.
Take a look at the modern wedding photography trends that industry experts suggest and that your clients might ask you about.
1. Drone photography
Drone photography, also known as aerial photography, has been gaining significant attention these days, allowing photographers to capture breathtaking views of the venue, group shots, and candid moments from above. Moreover, the flexibility of drones can help you document the entire event without any obstruction, showcasing the magnificence of the celebration and enhancing the overall visuals in ways that ground-based lenses simply cannot.
2. Blurry movements
Blurry movements, unlike stiff and traditional posed shots, emphasize the fluidity and spontaneity of moments, making photos more candid and genuine. By using techniques such as slow shutter speeds, you can capture wedding images that portray the movement of dancing, the rush of a hug, or the swirl of a bride’s dress. This trend not only adds a sense of motion but also makes your clients feel as if they’re reliving the moment whenever they look at the photos.
3. Double-exposure photography
This creative photography technique involves layering two images together in one frame. By blending scenes, such as the couple’s portrait, with a beautiful landscape or important details from the wedding decor, you can create a visually compelling image that goes beyond traditional wedding photography styles. However, the double exposure technique requires technical mastery, as the effect can be overused or oversaturated, which could damage the photo’s quality.
4. True color editing
Enough of the heavy color grading and intensive corrections. An increasing number of clients appreciate true-to-color photos due to their ability to provide a more accurate representation of their special day, creating memories that look as vivid and true-to-life years later as they did in the moment. This modern wedding photography trend maintains natural hues, ensuring that skin tones appear realistic, flowers and decor retain their intended colors, and the overall mood of the event is accurately preserved.
5. Animated GIFs
GIFs are short sequences of images or video clips that create a looping animation, often lasting just a few seconds. This format can be used to highlight key moments from the wedding, such as the first dance, the married couple’s kiss, or the cutting of the wedding cake. Additionally, animated GIFs are easy to share on social media platforms and via email, making them a convenient choice for your tech-savvy clients and their guests.
Remember, your clients are not just looking for a photographer; they’re looking for a creative companion who can help them preserve their most cherished moments for years to come. By embracing the modern wedding photography trends discussed above, as well as drawing wedding inspiration from other resources, you’ll be able to offer them a unique and unforgettable experience, from the moment they book you until the final image is delivered.
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