In Part 3 of our Tips From the Pros series, Jeff Cable, a professional Olympic games photographer and Zenfolio ambassador, shares his tips on running a profitable photography business. Be sure to check out Part 1 on building a website and Part 2 on marketing if you haven’t already. For Part 3, we dive into Jeff’s tips on how to scale your photography sales.
Preselling Your Work
A big part of Jeff’s selling strategy is utilizing the power of Pre-Order, a Zenfolio feature that lets you offer custom photo packages, book photo sessions, and get paid in advance—all before the shoot happens. By offering his clients the option to purchase photo packages and sessions, Jeff is able to streamline his workflow and automate his client leads, which ultimately grows his photography sales.
Offer Add-On Sales
In addition to offering Pre-Order to his clients, Jeff recommends offering add-on photo products so you can turn one image into several photo products with a click of a button. Not only does this increase your product offering, which helps increase sales, but your clients can have more variety to choose from—creating a better client experience. You can easily head over to your account and add new products to your existing packages or create new packages with built-in offers like our Free Mpix Shipping on all orders over $35 base-lab cost.
Pricing Your Photos
Pricing your work can be a gray area for many photographers. Jeff recommends thinking about the quality of your work, your audience, your competition, your brand, and general supply/demand. All these factors should play into what your pricing strategy is for your work. He recommends reevaluating your prices often to make sure they’re up to date. Another takeaway is not to cheapen yourself. Be proud of your work and price it accordingly. If you haven’t reviewed your Price List, now is the perfect time to do so. Head over to your Price List and make sure you’re earning a sustainable profit as well as adding the latest products we offer.
As you continue growing your photography business, make sure that your photography website elevates your work by incorporating Jeff’s valuable tips! If you haven’t tried out our all-in-one photography website platform, head on over to r and get started today!
As you continue growing your photography business, make sure that your website elevates your work with the tips we’ve provided. Thanks to Jeff Cable for the great tips! If you haven’t tried out our all-in-one photography website platform, head on over to our plans page and get started today!