Whether you already have a real estate photography website or are building one from scratch, it’s always worthwhile to look at other inspiring portfolios and get ideas for your own. As a best practice, we recommend reviewing your site at least 1-2 times each year to see what content or design might need to be refreshed. We’ve found a professional and easy to navigate real estate photography portfolio example that you can click through for inspiration; you’re sure to find some fresh ideas for how you can design your own.
Everything about Real Estate Photography
Learn everything there is to know about becoming a real estate photographer.
The Best Real Estate Photography Portfolio Examples of 2022
Website Templates for Real Estate Photographers
Our easy-to-use templates can be personalized into thousands of different design iterations uniquely suited for your business.
Our new District template features bold fonts and a neutral palette designed to perfectly complement your photos. This template provides an ideal background for any photographer.
A unique carousel with character to showcase your work in minimalist frames that perfectly present your session types and specialized genres.
A striking gallery designed for universal, modern, well-arranged photography images.
After you perfectly capture life in the camera, show its many angles in this grid view design.
Let your images make a big statement in the space of a gorgeous single page site design.
Romantically tell the story of engagements, weddings, and maternity.
A striking template to capture powerful real estate photography.
A soft color palette and elegant script font are the perfect way to display romantic engagement and wedding photos.
The black canvas background sets the stage for high contrast photos while evoking a moody style.
Make A Living
Professional Real Estate Photography
The real estate industry is booming, and as a real estate photographer, you could be poised to have a successful and lucrative career. According to Statista, the global real estate market is pegged to reach $14.6 billion in 2030. Fortunately, one of the top lucrative ways to benefit from this imminent growth is to dive into professional real estate photography.
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Real Estate Photography Tips
Real estate photography requires a keen eye, a dedication to understanding lighting, and an ability to make even the most lackluster rooms feel bright, inviting, and livable.
If you think you have what it takes, or you’re currently in the process of trying to decide whether or not real estate photography is the right fit for you, read on and we’ll give you all the most important tips to help get your real estate photography business up and running in no time.
Plan your shot list.
When you’re photographing a home for the first time, you’re not going to immediately be familiar with the space. If you’re not prepared, this can easily cause you to skip over important shots. For instance, if it’s a large house with five bedrooms, it would be easy enough to skip over one of the rooms, but this is a beginner’s mistake.
Having a shot list and ticking off each room you shoot ensures you capture all the important rooms in the house.
Not only do you want a shot list of the various rooms you will be photographing, but also include specific angles of certain spaces and detail shots you need to get.
Do a walkthrough.
While your shot list will certainly help with ensuring you photograph each room, having a list doesn’t mean you can skip doing a walk-through of the home before shooting. Remember, each space is different. Even if you’ve shot multiple homes, doing a walk-through before shooting will help familiarize you with the space and help you figure out the best angles.
Schedule enough time.
There’s nothing worse than having to rush around a space trying to capture all the images on your shot list. Not only can this be stressful and overwhelming, but it will also likely impact the quality of your work.
To avoid this, always ensure you schedule enough time to get all the shots you require. This also means arriving on time, being prepared, and having organized equipment that allows you to go into a space and start shooting without fuss or hassle.
Schedule for the right time of day.
Picking the right time of day to shoot your images can dramatically change the look and feel of the photos. Schedule too late and your images are guaranteed to be too dark, or you’ll have to get creative with artificial lighting, but schedule during the peak hours of sunshine and you might find the photos are overexposed or you’re fighting with harsh, awkward shadows.
Scheduling for late afternoon when the sun is behind the house but there is still plenty of light is the perfect time of day for shooting real estate photography.
Choose the right focal length for the room.
We recommend that all aspiring real estate photographers have a standard lens in the 24-35mm range. After this, you can start playing with true wide-angle lenses, which will be particularly important when shooting small spaces. You will likely find that even at 24mm you will struggle to capture some rooms properly.
Wide-angle lenses can range from 14-17mm. Knowing which one you need will depend on how small of a space you are shooting and what effect you’re trying to achieve. For extra small rooms like bathrooms, having something that goes even smaller like 11mm might be worth it. Experience will help you determine the right focal length for the room.
Another option, and one that is very popular with high-end real estate and architecture photography, is a tilt-shift lens. Tilt-shift lenses allow you to change the plane of focus effectively straightening lines in the image and making it a more true representation of the space.
Adjust and shoot for composites.
Shooting composites in real estate photography ensures that you’ll have the perfect shot, no matter what. And yes, that includes even in low lighting situations. It also allows you to create high-resolution images of a space, even if you have a camera with a lower megapixel count. Consistently adjusting and shooting composites for your photos is so important to aspiring real estate photography. Don’t underestimate the power of composites.
You will need to shoot with a tripod to get the best results for a composite as you’ll have to stitch the images together in post-production.
Staging and decluttering.
While staging and setting the space up for photographing might not be solely your responsibility, it is your responsibility to communicate what will photograph well.
In addition, if you’re in a scenario where staging services weren’t hired, it may be in your best interests to do some quick tidying before shooting a room. Of course, this won’t involve completely rearranging a room, but it could mean removing items from the room that are lying around, or simply putting away a coat that is hanging over a chair, for example. These simple tactics can make a big difference.
Consider fluffing the pillows, always removing garbage cans from the scene, and ensuring that no elements are detracting from the overall enjoyment of the entire space.
Professional Real Estate Photography Guide
The real estate industry has shifted largely to an online space, breathing life into the industry. As a real estate photographer, you are a crucial part of the sales process. Read on to understand more about what real estate photography involves and how to secure your seat at the table in this niche.
Real Estate Photography FAQ’s
How to get into real estate photography?
Our advice here is to start where you are. Even if you don’t have any clients, don’t be scared to ask friends and family to photograph their homes. From there, start compiling shots, gaining experience, and honing your aesthetic. You can then put your best images up on a professional portfolio website to show off your work. Then share your portfolio with real estate agencies.
What is the minimum equipment needed for real estate photography?
We recommend that all aspiring real estate photographers have a professional camera and a standard 24-70mm zoom lens. You will also benefit from a wide angle lens like a 16-35mm, and editing software like Lightroom. From here, anything else is extra, but if you have the budget, a tripod, extra specialty lenses, a remote trigger, and a drone can all help improve your photos.
Are black and white photographs appropriate for real estate?
You will rarely come across a scenario where black and white photos in real estate photography are appropriate. Remember, your purpose as a real estate photographer is to help sell houses by taking professional images of properties. Potential buyers want to see accurate depictions of what the property looks like. If you’re using black and white, this can greatly impact the buyer’s impression of the space. The use of black and white photography might be more appropriate for architectural photography where the purpose of the photography is more about highlighting the beauty and design of the structure or space.
What is the best time of day for real estate photography?
For exterior shots, you will likely want to shoot either right after sunrise or right before sunset. These are considered the “golden hours” of photography. Having said that, which way the property is facing could impact this. For interior shots, again, which way the room is facing and how many windows the room has will impact the photos. We would suggest sometime in the afternoon when the sun is bright but not too harsh.
Is real estate photography hard?
Real estate photos can be one of the most important assets when selling a house, which often means there is a lot of pressure on the photographer to deliver the highest quality images possible. While you will eventually develop your rhythm and skillset as a real estate photographer, when you’re first starting, ensuring you capture all the right shots can be a lot of pressure.
How can I make my real estate photos look professional?
First and foremost, you want to make sure you have the proper equipment to take professional-level photos. In addition, knowing how to adjust your camera settings to various lighting scenarios, and knowing how to adapt the lighting in the space with flash or continuous lighting can come in handy (i.e. shooting in aperture priority mode is often preferred). Lastly, shooting with a tripod can help with creating sharp images. A lot of the “professional look” also comes down to how the property is styled. Work with the estate agent to stage the property properly to maximize the impact in the photos.
How do you deliver real estate photos?
As a real estate photographer, it’s not your job to upload the photos to the listing. This is the job of the real estate agent, meaning you will likely deliver the photos to the agent. For this, we recommend a file-sharing service that is easy to use and accessible. Something like Dropbox or Google Drive tend to be popular options. We recommend naming the files with the property address and the particular space for that photograph to help the estate agent in listing the property quickly and accurately (i.e. 123FakeSt-Kitchen-01.jpg).H
How do I get sharp real estate images?
To get the sharpest images possible, the use of a tripod is suggested. This will help reduce camera shake. In addition, if you have a remote trigger that enables you to avoid touching the camera this can also help. Alternatively, if you don’t have the remote trigger, using your camera’s built-in timer should be sufficient. We also recommend using a shutter speed that’s fast enough so you aren’t getting any motion blur. One benefit of real estate photography is that you can take your time focusing your images. Most DSLR and mirrorless cameras these days have the option to manually focus your images and you can zoom in to 5x or 10x to dial in the manual focus before you release the shutter.
Should I shoot RAW for real estate photography?
You will likely find that shooting RAW will serve you best as a real estate photographer. This is because there is often some post-production editing that is required, which is better carried out when the files are RAW. Keep in mind that the RAW file also contains a lot of information captured by the camera’s sensor, which can be helpful in post-production.
How to get real estate clients?
You can get real estate clients from real estate agents and building contractors. You can also ask for client referrals from friends, family, colleagues, and even old clients.
In addition, you can run paid ads on social media platforms to increase your chances of reaching your target audience and clientele.
Is real estate photography a good business?
Yes, real estate photography is a good business. Albeit challenging, it is a very lucrative photography niche that you can leverage anywhere in the world. It can be a full-time or part-time source of income, depending on your preferences.
Is real estate photography profitable?
Yes, real estate photography is profitable. Although it may take one to three years to see a significant profit, you can be confident of earning well if you do the necessary work and align your business with industry policies.
You can also upgrade your offerings to increase your profitability over time.
How do I advertise a real estate photography business?
To start a real estate photography business, you need comprehensive gear consisting of a camera, lens, memory cards, and a tripod. You can also include a drone, reflectors, lens filters, and an expanded list of lenses to your list as your business grows. You will also need a professional online profile or website housing samples of your work.
In addition, you need authentic photography editing software for image retouching and editing.
How do I advertise a real estate photography business?
You can advertise a real estate photography business on social media platforms like Facebook, Instagram, Twitter, and Pinterest. You can also advertise a real estate photography business using email and influencer marketing. You can also use the traditional word-of-mouth referrals that will come from happy customers.