How to Increase Orders from Past Photo ShootsMarch 23rd, 2020
Do you have images stored away from past photoshoots? Maybe you have photo sessions from prior to joining Zenfolio you have yet to upload or, perhaps you have old galleries already on Zenfolio that your clients haven’t visited in a while. As news about COVID-19 continues to develop, we would like to offer you some helpful tips to drive sales. Right now is a great time to dig in and share galleries with clients to remind them of the beautiful memories you captured! With a few easy steps, you can upload new galleries or open up archived galleries and use Zenfolio’s selling tools to increase your online orders and photo sales.
1.) Start uploading and selling archived images in Zenfolio:
With Zenfolio, you have the tools at your fingertips to upload previous photo shoots instantly to start selling to your clients or open up private/password protected galleries you have stored in Zenfolio to start selling from instantly.
Gail Roser from Grand Photography LLC posted a great idea on our Facebook page and it got us inspired.
Are you newer to Zenfolio? Follow these steps to learn how to upload and organize photos into galleries. Need to create a price list? It’s easy! Check out this step-by-step video here and send email invites to your clients with direct links to galleries instantly.
2.) Create and use Zenfolio coupons and discounts:
Have you ever run your own photo sale? It might sound daunting but with Zenfolio’s selling tools you can create custom coupons and discounts to market to your clients and start increasing more photo orders in your galleries. Zenfolio has easy to use tools to create individual coupons or a coupon campaign to drive sales.
Marissa Balletti-Lavoie from Sassy Mouth created a 20% off coupon for photo orders and let everyone know their images were available. Be sure to share it via email and social so your clients know they are available.
3.) Opt-in for Zenfolio’s FREE Client Marketing Campaigns:
Zenfolio offers free online client marketing campaigns multiple times throughout the year. The recent Black Friday/Cyber Monday 2019 client campaign broke records with a 200% increase in photographer’s sales! Our next planned campaign is for Mother’s Day 2020 and the deadline to opt-in is April 1st. Join thousands of Zenfolio photographers who have grown their sales and opt-in here!
How it works:
- Step 1: Enroll in Zenfolio’s free client campaigns.
- Step 2: Zenfolio emails your clients promotional offers on your behalf.
- Step 3: Clients shop directly from your galleries and purchase photos.
Still have questions? Visit our support center or you can always reach out to our customer success team if you have more questions. For even more great content check out our YouTube Live Channel for weekly Thursday Live videos.