Cookie Policy

Date of Last Revision: February 19, 2026

Zenfolio, Inc. (“Zenfolio,” “we,” “us,” or “our”) is committed to protecting your privacy. Zenfolio owns, licenses, and operates certain websites, applications, and platforms (each a “Site”) that are primarily designed to provide photographers with websites to host and share content (collectively, the “Services”). This Cookie Policy explains our use of “cookies” and other tracking technologies, including, but not limited to, web beacons, pixels, clear gifs, and other similar technologies (collectively, “Cookies and Other Tracking Technologies”) that are employed on our Sites.

PLEASE READ THIS COOKIE POLICY CAREFULLY AS IT DESCRIBES YOUR RIGHTS, RESPONSIBILITIES, AND LIABILITIES. BY ACCESSING OR USING THE SITE, YOU ARE CONSENTING TO THE TERMS OF THIS COOKIE POLICY AND ZENFOLIO’S TERMS OF SERVICE AND PRIVACY POLICY.

Please be aware that we use Cookies and other Tracking Technologies on each Site to monitor and record any and all activities and communications to, from, and on the Site in order to safeguard, improve, and analyze usage of the Site, and for the other purposes listed in our Privacy Policy. For the avoidance of doubt, you hereby acknowledge, agree, and consent to, the monitoring and recording of all such activities and communications.

TO PREVENT ZENFOLIO FROM USING CERTAIN COOKIES AND OTHER ONLINE TRACKING TECHNOLOGIES, YOU CAN CHANGE YOUR BROWSER SETTINGS IN ACCORDANCE WITH THE INSTRUCTIONS BELOW OR BY USING OUR COOKIE MANAGEMENT TOOL, WHEN AVAILABLE, ON THE FOOTER OF OUR SITE.

1. WHAT ARE COOKIES AND OTHER ONLINE TRACKING TECHNOLOGIES?

Cookies are small files that are downloaded to your device when you visit a website. The cookie then sends information back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Other types of tracking technologies work similarly to cookies and place small data files on your devices or monitor your website activity to enable us to collect information about how you use our Sites. Accordingly, Cookies and Other Tracking Technologies allow our Sites to recognize your device and track your activities and preferences, thereby allowing you to navigate between pages efficiently and to generally improve the user experience. The information provided below about cookies also applies to the other tracking technologies referenced above (i.e., web beacons, pixels, clear gifs, and other similar technologies). You can find more information about cookies at https://www.allaboutcookies.org/.

Cookies are often categorized by function. We use four types of cookies by function on our Sites:

Name	Description
Essential Cookies	These are cookies that are strictly necessary for the functioning of a website or for performing services that an individual user has requested. For instance, these cookies are necessary to allow us to operate our Sites so you may access them as you have requested. These cookies let us recognize that you have created an account and have logged into that account to access the Sites. They also include cookies that enable us to remember your previous actions within the same browsing session.
Analytical/Performance Cookies	These cookies collect information and statistics about how individuals use the Sites (e.g., which webpages or other portions of the Sites visitors go to most often). These cookies are used to improve how the Sites function.
Functional Cookies	These cookies allow the Sites to remember choices users make and to provide enhanced, personalized features. For example, within our Sites, these cookies remember users’ language preferences.
Targeting/Advertising Cookies	These cookies are used to deliver advertisements relevant to a specific user of the Sites. They remember that a user has visited a website and share this information with other organizations such as advertising vendors.

Cookies can also be categorized by how long they remain on your device and by who puts the cookie there. There are four broad categories of duration and placement cookies that we use on the Sites:

Name	Description
Persistent Cookies	Persistent cookies remain on your device until deleted manually or automatically.
Session Cookies	Session cookies remain on your device until you close your browser, at which time they are automatically deleted.
First-Party Cookies	These cookies are placed by the party operating the website or service. For example, any cookies we place on your computer from our Sites are first-party cookies.
Third-Party Cookies	These cookies are placed on a website or service by a party that does not own or operate the website or service.

2. HOW DO OUR SITES USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

We use Cookies and Other Tracking Technologies to identify you and your interests, to remember your preferences, to facilitate our marketing, and to track your use of our Sites. We also use Cookies and Other Tracking Technologies to control access to certain content on our Sites, to protect the integrity and security of the Sites, to process any requests that you make of us, and as otherwise set forth herein and in Zenfolio’s Privacy Policy. To administer our Sites and for research purposes, Zenfolio may, from time to time, contract with third-party service providers to track and analyze statistical usage and volume information from our Sites. These third-party service providers use persistent cookies to help us improve the user experience, manage the content on our Sites, and analyze how users navigate and utilize the Sites. The Cookies and Other Tracking Technologies we use on the Sites are as follows:

Cookie	Type	Description	Duration
ppwp_wp_session	Functional	The cookie is used to store and identify a user’s unique session ID for the purpose of managing the user’s session on the website.	30 minutes
PHPSESSID	Necessary	This cookie is native to PHP applications. The cookie is used to store and identify a user’s unique session ID for the purpose of managing the user’s session on the Site. The cookie is a session cookie and is deleted when all the browser windows are closed.	Session
wordpress_wpe_no_cache	Functional	The cookie is used to store and identify a user’s unique session ID for the purpose of managing the user’s session on the website.	Session
optimizelyEndUserId	Functional	Optimizely uses this cookie to store a visitor’s unique identifier which is a combination of a timestamp and a random number. Different variations of web parts are shown to users that optimize a Site’s user experience.	5 months 27 days
pll_language	Functional	The pll _language cookie is used by Polylang to remember the language selected by the user when returning to the Site, and also to get the language information when not available in another way.	1 year
_gcl_au	Analytics	Provided by Google Tag Manager to assess advertisement efficiency of the Site.	3 months
MUID	Advertisement	Bing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.	1 year 24 days
test_cookie	Advertisement	The test_cookie is set by doubleclick.net and is used to determine if the user’s browser supports cookies.	15 minutes
_uetsid	Performance	Bing Ads sets this cookie to engage with a user who has previously visited the Site.	1 day
_uetvid	Performance	Bing Ads sets this cookie to engage with a user who has previously visited the Site.	1 year 24 days
_ga_JR780C2GYE	Analytics	This cookie is installed by Google Analytics.	2 years
_ga	Analytics	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.	2 years
_fbp	Advertisement	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the Site.	3 months
abc_status	Functional	This cookie is installed by WordPress.	3 months 8 days
FPLC	Analytics	This cookie is installed by Google Analytics.	20 hours
FPID	Analytics	This cookie is installed by Google Analytics.	2 years
FPAU	Analytics	This cookie is installed by Google Analytics.	3 months
nz-country-code	Functional	This cookie saves the initial country of the user’s browser.	Session
geot_rocket_country	Functional	This cookie saves the access country information.	Session
geot_rocket_state	Functional	This cookie saves the access state information.	Session
geot_rocket_city	Functional	This cookie saves the access city information.	Session
STYXKEY_geot_country	Functional	This cookie allows the user to switch between country sites.	Session
zf_geo	Functional	Cookies are used to store the user’s region for the purpose of managing the user’s region on the classic website.	1 year
zflc_pd	Functional	Cookies are used to store a value indicating whether the compact version of the layouts should be shown on a phone. If the user selects “Desktop” from the selection	1 year
zf_lang	Functional	Cookies are used to store the user’s language for the purpose of managing the user’s language on the website.	1 year
zf_cartreminder	Functional	Cart items reminder cookie. Indicates that the cart reminder bubble has already been displayed. Lifespan is only 6 hours.	6 hours
zf_mobilep	Functional	This cookie is used to track if the user has suppressed the mobile popup.	1 day
zf_cv_settings	Functional	This cookie indicates which tab should be opened in site settings dialog in customize visitor view.	1 year
zf_cw	Functional	Cookie that is set when the user was shown the cookie warning and dismissed it.	1 year

Google Ads and Analytics. We use “Google Analytics” to collect information about the use of our Sites. Google Analytics collects information such as how often users visit the Sites, what pages they visit when they do so, and what other sites they used prior to coming to the Sites. We use the information we get from Google Analytics only to improve our Sites. Google Analytics collects only the IP address assigned to your device on the date you visit our Sites rather than your name or other personal information. We do not combine the information collected through the use of Google Analytics with other personal information. Although Google Analytics plants a cookie on your web browser to identify you as a unique user the next time you visit our Sites, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to our Sites is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to the Sites by disabling cookies on your browser. Along with cookies, Google Analytics also uses electronic images known as web beacons (sometimes called single pixel gifs) to compile aggregated statistics to analyze how our Sites are used. You can find additional information on how to install a browser add-on to prevent your data from being used by Google Analytics at tools.google.com/dlpage/gaoptout.

Bing Ads. Microsoft Bing Ads places a cookie on your device if you reach the Site by clicking on a Microsoft Bing advertisement. We also use Bing Ads to allow us to present our advertisements at the top of the results page for certain search engines. Read Microsoft’s Bing Ads’ privacy policy available at the following: https://privacy.microsoft.com/en-us/privacystatement#maincookiessimilartechnologiesmodule. 

3. HOW DO WE USE AND SHARE INFORMATION?

The information and data we gather from our Cookies and Other Tracking Technologies will be used, retained, and shared in accordance with this Cookie Policy and Zenfolio’s Privacy Policy.

4. REJECTING COOKIES AND YOUR OPTIONS

TO PREVENT ZENFOLIO FROM USING CERTAIN COOKIES AND OTHER ONLINE TRACKING TECHNOLOGIES, YOU CAN CHANGE YOUR BROWSER SETTINGS IN ACCORDANCE WITH THE INSTRUCTIONS BELOW OR BY USING OUR COOKIE MANAGEMENT TOOL AVAILABLE ON THE FOOTER OF OUR SITE.

You can stop cookies from being downloaded on your device by selecting the appropriate settings on your browser. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. You can find out how to do this for your particular browser by clicking “help” on your browser’s menu or by visiting http://www.allaboutcookies.org/. Please note, however, that without cookies you may not be able to access or take full advantage of the Sites. Most browsers allow users to use a “private mode” by which cookies are deleted after your website visit. Please read the help section of your browser to learn more about how to activate the “private mode.” You could still visit our Sites if your browser is in “private mode”; however, the user experience may not be optimal, and some features may not work.  

• Click here to learn more about the “Private Browsing” setting and managing cookie settings in Firefox.
• Click here to learn more about “Incognito” and managing cookie settings in Chrome.
• Click here to learn more about “InPrivate” and managing cookie settings in Internet Explorer.
• Click here to learn more about “Private Browsing” and managing cookie settings in Safari.

If you want to remove previously stored cookies, you can manually delete the cookies at any time. However, this will not prevent the Sites from placing further cookies on your device unless and until you adjust your browser setting as described above.

More Information. You can find more information about cookies, behavioral advertising, and online privacy at http://www.allaboutcookies.org/. For some of our service providers that participate in the Digital Advertising Alliance (DAA), you can exercise your choice to opt out of interest-based advertising at http://optout.aboutads.info. You may also opt out of receiving interest-based ads from many third-party websites and applications through the Network Advertising Initiative’s (NAI) Opt Out Tool, which is available at http://www.networkadvertising.org/choices. Certain types of mobile devices have an identifier that provides organizations with the ability to serve targeted advertising directly to a specific mobile device, and you may (depending on the device) be able to limit advertising, reset the advertising identifier, and turn off your device’s tracking features within your device’s settings. For more information see http://youradchoices.com/appchoices. 

5. TARGETED ADVERTISING OPT-OUT RIGHTS/CALIFORNIA “DO NOT SHARE” RIGHT

Pursuant to certain U.S. state law you may have the right to opt out of having your personal information used for targeted advertising purposes. We use third-party analytical and targeted advertising features our Sites and similar web tools provided by our marketing partners. 

California Opt-Out Rights / Do Not Share My Personal Information. Pursuant to the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (CCPA), California residents have the right to opt out of the “sharing” of your personal information. We use third-party analytical and targeted advertising features on our Sites and similar web tools provided by our marketing partners, and such features, tools and marketing relationships involve the disclosure of your personal information to third parties and may constitute the “sharing” of your personal information for CCPA purposes. 

Managing Your Privacy Choices. To opt out of this sharing of your personal information in these circumstances, please click on the cookie consent preferences tool on the footer of the Site to set your cookie preferences. To learn more on how you can opt-out from the features and tools discussed in this Cookie Policy, please see above (Rejecting Cookies and Your Options). 

6. LEGAL BASIS: EUROPEAN UNION (EU), SWITZERLAND, AND UNITED KINGDOM 

We process your personal information in accordance with the legal bases set forth in law. For example, our processing of personal information (as described herein) is justified based on the following legal grounds:

• Consent. You may consent to our use of non-essential cookies.
• Legitimate Interests. We process essential cookies to host, operate, maintain, and secure our Site.

Complaints. In the event you have concerns about our data processing, you have the right to file a complaint with your data protection authority.  For data protection authorities in the EU, please see here: https://edpb.europa.eu/about-edpb/about-edpb/members_en. For the data protection authority in Switzerland, please contact the Federal Data Protection and Information Commissioner (https://www.edoeb.admin.ch/edoeb/en/home.html). For the data protection authority in the UK, please contact the Information Commissioner’s Office (www.ico.org.uk). We would, however, appreciate the opportunity to deal with your concerns before you approach a data protection authority with a complaint, and invite you to contact us in the first instance.

7. COOKIE POLICY UPDATES

We reserve the right to amend this Cookie Policy at any time. We will notify you if this Cookie Policy is amended by updating the “Last Updated” section listed above. It is your responsibility to periodically review the Cookie Policy to determine whether any amendments have been made hereto. Your use of the Sites and continued use of the Sites after any amendments are made to this Cookie Policy, signifies your consent to this Cookie Policy and any amendments hereto. We may, in our sole discretion, provide you communications, including via email or text messages, about changes to our Cookie Policy; however, such communications do not abrogate or otherwise limit your responsibility to periodically review this Cookie Policy to determine whether any amendments have been made hereto.

8. CONTACT US

TO PREVENT ZENFOLIO FROM USING CERTAIN COOKIES AND OTHER ONLINE TRACKING TECHNOLOGIES, YOU CAN CHANGE YOUR BROWSER SETTINGS IN ACCORDANCE WITH THE INSTRUCTIONS IN SECTION 4 ABOVE OR BY USING OUR COOKIE MANAGEMENT TOOL, WHERE AVAILABLE, ON THE FOOTER OF OUR SITE.If you have questions regarding this Cookie Policy or our handling of your personal information, would like to request more information from us, or would like to exercise a data privacy right, please contact us at the following: (email) [email protected] or (mail) Zenfolio Inc., Attn: Legal Department – Privacy, 303 Twin Dolphin Dr, 6th Flr, Redwood City, CA 94065.