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Create your online portrait photography portfolio.

Portrait photography is about capturing the essence of a subject through your use of lighting, backgrounds, and poses. Having an online portrait portfolio is an important part of a portrait photographer’s business and is one of the best ways to showcase your finest work to potential clients. There is a lot to consider when putting together an online portrait portfolio website, so we gathered our best tips for making your best first impression.

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How to create a portfolio for portrait photography?

What to include in a portrait photography portfolio?

Here are some key elements to consider including in your online portrait portfolio.

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Portrait photography portfolio examples.

Get inspired by a stunning collection of real-life examples, showcasing the creativity and distinctive visual aesthetics of portrait photographers.

Into the Green

Karolina Talaga of Into The Green is a portrait photographer based in Berkshire, U.K. Karolina’s explorations of the local nature reserves and beautiful woods with her children provide ample location scouting for her local client sessions. She specializes in relaxed, natural sessions focusing on connection, joy, and capturing the genuine raw emotions of people’s interactions.

Portraits by Cheryl

Cheryl Dell’Osso of Portraits by Cheryl is a professional photographer located in Apex, NC who has specialized in family, sports, real estate, and headshots throughout the Triangle Area for over a decade. An award winning portrait photographer, Cheryl’s passion for providing an amazing client experience has resulted in a repeat client community that feels like an extended family.

Kazka Photography

Olga Fortunatova of Kazka Photography is a professional family photographer serving Raleigh, RTP, and the surrounding areas. Originally from Ukraine, Olga worked with many professional studios and photographers before moving to the United States in 2014 with her family and starting her own photography business. In the Ukrainian language, Kazka means “Fairytale,” which perfectly describes the feeling Olga creates for her portrait clients.

Paul Bird

Paul Bird is a self-described chocoholic photo-taker and serial puppy-hugger. Paul got his start at film premieres photographing celebrity red carpet events, although his current passion is creative portraits of children and the young at heart. Paul is based on the Isle of Wight, where he spends his days dreaming up ways to bring an element of fun or spine-tingling awesomeness to every shoot.

Valerie Lopez

Valerie Lopez resides in South Texas with her husband and two dogs. As a self-taught photographer, she has found her calling in capturing the love between families. Whether it is a family with children or a newlywed couple, she has the ability to catch and capture organic moments that otherwise can be overseen in the day-to-day.

Kati Nielsen

Kati Nielsen is a Fernley, Nevada based photographer, adventurer, wife, and momma of two. An outdoor and travel enthusiast, she specializes in creative, natural light portraits and weddings that highlight her clients’ unique personalities.

Why build your portfolio with Zenfolio?

Frequently asked questions.

Divide your portrait photography into categories based on themes, styles, or subjects and select a diverse range of images that are different in terms of lighting, composition, subject matter, and style.
You can show versatility and range through a variety of portraits such as headshots, environmental portraits, lifestyle portraits, and candid portraits. Use multimedia such as videos, behind-the-scenes images, or time-lapse videos to give visitors a more immersive experience and showcase your creative process.

As the first thing visitors see, your portfolio homepage has to be clean, uncluttered, and easy to navigate. Use a consistent style throughout your portfolio including fonts, colors, and layouts. Use high-resolution images that are optimized for the web, but not so high quality that they take a long time to load. Display your image collection in a clutter-free manner using negative spacing across the page.

There are a few ways you can add context and interest to your images. Showing your subjects using environmental portraits adds meaning and depth while showing their personality and lifestyle. Using captions to provide the shoot location, and behind-the-scenes images to show your different photoshoot setups can help add context.
You can also utilize blog posts or videos to inform your potential clients about the creative process, challenges faced during a shoot and how you resolved them, or some interesting stories and anecdotes to add interest to you and your images.

Ensure your contact page has a clear and easy-to-use method to get in touch with you.
You can also include your booking and scheduling tool on buttons or blocks within your portrait portfolio to help potential clients determine your availability. A booking tool can provide you with necessary information from the client to make scheduling a shoot with you simple and fast. It is also a good practice to respond to inquiries and booking requests as quickly as possible to show clients that you are professional, reliable, and responsive.

Use relevant keywords that are specific to portrait photography in your website content, page titles, and captions. Ensure each website page has a summary with keywords inserted in the page’s meta description.
Using backlinks on your online portrait website by reaching out to other photographers or linking to related websites in your industry can also improve your website’s authority and visibility in search results. When sharing your images on social media pages, always include a link to your portfolio.

1. Use proper lighting, whether natural or artificial, to create a well-lit scene to display your subjects in the best possible way. 

2. Mind the placement of your subject and surrounding elements using the rule of thirds and other compositional techniques to create a visually appealing image. 

3. Shooting in RAW format allows you to capture more detail and make adjustments to your images in post-processing.

4. Carefully edit your images to enhance their quality without going overboard using software like Adobe Photoshop or Lightroom to adjust the exposure, color, and other elements of your images.

5. Showcase a range of styles and techniques such as different poses, lighting setups, and editing techniques to demonstrate your versatility. 

6. Finally, high-quality photography gear, either new or used, can help you create images that are sharp, well-lit, and visually appealing.

You’re in good company.

Discover why thousands of photographers trust Zenfolio for their online portfolio needs. Read our glowing customer reviews and see for yourself why our user-friendly platform and exceptional customer support make us the top choice for photographers of all levels.

5 stars review of Online Photography Portfolio

“I have used Zenfolio since the beginning of my business in 2012…

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to deliver client galleries and handle print orders! It is always a well-oiled machine and the extremely rare times I ever need help regarding customer service, they always go above and beyond. Fantastic photo hosting service!!”

— Kristin Von Eschen

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5 stars review of Online Photography Portfolio

“It’s been super easy to get educated on all the great features this site offers….

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I’m a brand new start up photography company and I’ve scheduled 2 phone chats with them and both have been fantastic!”

— Melissa Claire

Google Review

5 stars review of Online Photography Portfolio

“Zenfolio has by far the best website and business tools on the Internet…

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I have tried every single site out there and none compared to Zenfolio. Their customer service is amazing. I highly recommend them.”

— Gary Chevers

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