(Menlo Park, CA. 15 April 2021) Zenfolio, the market leader in creative and business solutions for photographers, announced the launch of its new, reimagined SaaS solution built from the ground up drawing on 15 years
More than a new logo. It’s a whole new world of possibilities. We’re delighted to announce several exciting enhancements to the Zenfolio platform. And we have you to thank. You shared how you use our website and
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The Dead Pixels Society
Dead Pixels Society Podcast: The Changing Professional Photography Market With Zenfolio
Gary Pageau of the Dead Pixels Society interviews two executives from Zenfolio: Pamela Vachon, Vice President of Customer Support and Success, and Robert Campbell, Video Content Creator and Live Broadcast Host. They discuss Zenfolio’s extensive offerings that not only support photographers and help them run their business but also put them in touch with potential customers.
One of the ‘O’s in Zenfolio will represent the ‘lens’ of the camera, but without resorting to the typical camera design cues we have seen on so many photographic logos. This will create a dynamic, ever-changing aesthetic that captures the energy of photography and takes you on a visual journey.
The ‘lens’ would reflect a mix of graphics, photography, colors and animation techniques when it is rolled into brand launch communications.
- Zenfolio curated artwork.
- ‘O’ as ‘floating lens’ in three brand colors.
- On white background, circles to be multiplied for transparent layered effect.
- Color logo on white ‘floating lens’ icon full 90%.
- black logo on white ‘floating lens’ 85% (85% transparency? what is 85%).
Logo safe space.
- The safe space for the logo is a margin of the height of the “Z” around the logo‘O’ as ‘floating lens’ in three brand colors.
- The margin is measured above and below the letters, ignoring ascenders and descenders in the “f” and “l”
Logo and tag line.
- The tag line to sit between ‘f’ and ‘o’.
- Capitals only when sitting with logo.
- Font: Nunito Sans Light.
- Logo safe space still applies.