2021: We Were Busy. So Were You.

January 19th, 2022
Zenfolio 2021 Year in Review. We Were Busy. So Were You.

It’s “Awards Show” season; a time to look back on the year in movies, music, and events. Please join us, as we take a retrospective look at the year in Zenfolio photography…

Zenfolio technology raised the bar. 

The year started with a major technology platform evolution that set a new industry standard for photographers. The new cloud-based, machine-learning infrastructure was the result of a multi-million dollar investment and many months of behind-the-scenes work. 

Our new advanced technology enabled new capabilities that also work behind-the-scenes like a virtual team helping photographers save time and earn more…

Automated Workflow – the new technology platform helped photographers get their life back by handling many time-consuming tasks from start to finish. Auto-generated client galleries, People Filter facial-recognition to find a face in a crowded photo, and Client Campaigns automated marketing as just a few key examples. Learn more about workflow automation for photographers.

New Service Tiers – each tailored for the needs of photographers at every stage of their career, from aspiring hobbyists to busy studios. Check out Portfolio, PortfolioPlus, and ProSuite.

BookMe – an elegant, sophisticated tool that automates and streamlines scheduling, workflow and payments. Learn how online scheduling helps photographers get more done.

Zenfolio photographers were a busy bunch.

Let’s look at these impressive numbers…

2021 Zenfolio gallery stats

About the Sessions:

2021 Zenfolio session and order stats

Your favorite helpful content.

Here’s what Zenfolio photographers watched and read…

Top viewed YouTube videos:

1. Know your worth as a photographer

YouTube video

2. How to price yourself as a new photographer

YouTube video

3. Get started in volume school and sports photography

YouTube video

Most read Zenfolio blogs: 

1. How Photographers Can Use Online Technology to Grow Their Business

How Photographers Can Use Online Technology to Grow Their Business

2. How To Prepare Your Photos for Professional Printing

Framed prints displayed on cabinet in living room

3. How to Build a Successful Photography Business

How to Start a Successful Photography Business

New features and exciting news.

After launching the new technology platform, Zenfolio gave photographers these key features in the new service tiers to help photographers be more efficient, more competitive, and more successful…  

https://zenfolio.wistia.com/medias/g5411iu9ns
  • New Customizable Templates
  • Watermarks
  • Animated Hero Block
  • Photo Cards
  • Commenting
  • Quick Shop

A new partnership with Format.

Now two incredible photography platforms have joined forces to give photographers even more options, tools and resources. We’re excited to be working with the talented team at Format and look forward to what 2022 will bring for the photographers we both serve.

What’s Next?

While it’s nice to look back at the end of the year, we’re feeling energized by looking ahead at the beginning of a new one. Thank you for your loyalty and belief in Zenfolio. We’re working on some great new features, time saving tools, and business tips. Stay tuned.