Zenfolio vs Format

A Comparison Between Zenfolio vs Format

A comparison.

Zenfolio and Format are now part of the same family, yet each offers features that appeal to creative professionals with different needs, traveling on unique career paths.

Zenfolio was born in 2005 and has since built a community of more than 500,000 photographers, mostly focused on shooting portraits, weddings and events including school and sports. Format began in 2010 and has amassed a loyal following of photographers, artists, designers and other creatives who often work in fine arts or with commercial clients.

Zenfolio specializes in helping photographers run their business and deliver great client experiences. Format lets artists and photographers build a powerful website to beautifully showcase their work.

Zenfolio & Format: The Similarities

A key reason Zenfolio and Format joined forces is that both companies are intensely dedicated to supporting photographers and the creative community and have built a foundation of tools and resources to help them succeed.

At the core of these features for each company is a robust toolset enabling photographers to easily build a gorgeous portfolio website with shareable galleries to attract and work with clients.

  • Beautiful website templates.
  • Customizable fonts and colors.
  • Custom domain.
  • Hosted video.
  • SSL security.
  • Digital downloads.
  • Self-fulfillment
  • Lightroom integration.
  • Sharable client galleries.
  • Social media integration.
  • SEO
  • Contact Center
  • Password-protected galleries.
  • Watermarks/copyright protection.

Key differences Zenfolio offers.

Beyond showing and sharing their work, Zenfolio photographers who are generally focused on the consumer market want an online store to easily sell photos and photo gift products directly to their customers. Zenfolio excels in this area with a comprehensive e-commerce solution built on advanced technology.

Key differences offered by Format.

Format is where photographers get serious. The advanced website builder makes it easy to showcase creative projects in a modern portfolio site. Additionally, streamlined tools make it easy to share work with clients, all in one place.

Unique points of differentiation.

Integrated E-Commerce/Partner Labs
Payment Collection/Strip Integration
Booking, Scheduling & Payment (BookMe)
Automated Marketing
Discounts/Promotion Codes
AI Facial Recognition (People Filter)
Uploader App
Workflow Business Tools
Client Contacts
Website Build Service
Print Marketplace
Format logo
 Online Photography Portfolio site examples

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*Promotion valid until January 31, 2023 at 11:59 p.m. PST. Promotional discount off the subscription price of a new Portfolio, PortfolioPlus or ProSuite annual plan will be automatically applied at checkout with code ZENFOLIO50. Discount applies to the first year only. Cannot be combined with any other promotion.