Zenfolio vs Format

A Comparison Between Zenfolio vs Format

Zenfolio and Format are now part of the same family, yet each offers features that appeal to creative professionals with different needs, traveling on unique career paths.

Zenfolio was born in 2005 and has since built a community of more than 500,000 photographers, mostly focused on shooting portraits, weddings and events including school and sports. Format began in 2010 and has amassed a loyal following of photographers, artists, designers and other creatives who often work in fine arts or with commercial clients.

Zenfolio specializes in helping photographers run their business and deliver great client experiences. Format lets artists and photographers build a powerful website to beautifully showcase their work.

Zenfolio & Format: The Similarities

A key reason Zenfolio and Format joined forces is that both companies are intensely dedicated to supporting photographers and the creative community and have built a foundation of tools and resources to help them succeed.

At the core of these features for each company is a robust toolset enabling photographers to easily build a gorgeous portfolio website with shareable galleries to attract and work with clients.

  • Beautiful website templates.
  • Customizable fonts and colors.
  • Custom domain.
  • Hosted video.
  • SSL security.
  • Digital downloads.
  • Self-fulfillment.
  • Lightroom integration.
  • Sharable client galleries.
  • Social media integration.
  • SEO.
  • Contact Center.
  • Password-protected galleries.
  • Watermarks/copyright protection.

Key differences Zenfolio offers.

Beyond showing and sharing their work, Zenfolio photographers who are generally focused on the consumer market want an online store to easily sell photos and photo gift products directly to their customers. Zenfolio excels in this area with a comprehensive e-commerce solution built on advanced technology.

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E-Commerce Technology, Smart Pricing and Integrated Lab Partners

Easy-to-use, mobile-friendly tools empower photographers to sell prints, digital downloads and products directly from private client galleries. Zenfolio Smart Pricing helps photographers set the right price and start selling online in just minutes. Auto-fulfillment of orders from a Zenfolio partner lab handles processing, shipping and delivery to clients. Or they can use their own preferred labs for self-fulfillment of orders.

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Booking, Scheduling and Payment

The automated Zenfolio scheduling feature BookMe lets new or returning clients immediately see a photographer’s availability, then schedule and even pay for a session…without either party having to juggle calls or emails.

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PhotoRefine.ai Saves Hours Reviewing Photos

Advanced AI technology takes the work out of grouping, rating and culling images.

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Uploader App Means Less Downtime

Available for both Mac and Windows desktops, the uploader allows easy transfer of thousands of photos and videos to a Zenfolio account from any folder on the computer while preserving folder structure.

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People Filter Finds Faces in a Crowd

The Zenfolio People Filter takes the stress out of proofing for both photographers and their clients. Facial recognition technology with multiple layers of data protection and enhanced privacy settings help search through hundreds of photos in seconds.

Key differences offered by Format.

Format is where photographers get serious. The advanced website builder makes it easy to showcase creative projects in a modern portfolio site. Additionally, streamlined tools make it easy to share work with clients, all in one place.

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Format Workflow (Now Included In All Plans!)

Photographers can free up their time and focus on what they love most – the session. Format Workflow is a suite of essential tools to stay organized and manage their photography business…

Share photos for client proofing and sharing in beautiful branded galleries.

Offer clients multiple ways to receive their files – a branded zip file, shareable gallery, or a secure transfer up to 10GB.

Stay organized and access important details in one place including contacts, project notes, file transfers and Client Galleries.

Collect contact details, assign project contacts, create labels to tag clients and sort them based on categories.

Client Contracts

Contracts are a crucial part of commercial photography. Format Client Contracts gives photographers a convenient way to create, edit, share, and track all of their contracts in one place.

Professional Website Building

Format offers a dedicated designer to build a professional mobile-friendly site for them. The Site Build Service is included with Pro Plus plans and can be added on to other subscription tiers.

Print Marketplace to Sell Work Worldwide

A popular and exclusive Format feature, Prints Marketplace is a professionally curated collection of photos and artwork. Format handles all of the marketing and sales, and customers from around the world can browse and purchase a photographer’s work to help them earn passive income.

Unique points of differentiation.

Integrated E-Commerce/Partner Labs
Payment Collection/Stripe Integration
Smart Pricing
Booking, Scheduling & Payment (BookMe)
Automated Marketing
Discounts/Promotion Codes
AI Facial Recognition (People Filter)
Uploader App
Workflow Business Tools
Client Contacts
Website Build Service
Print Marketplace
Format logo
Online Photography Portfolio site examples

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