Prepping for the Holidays: School & Sports PhotographySeptember 16th, 2019
As you know, being a school and sports photographer can be demanding, especially when Fall season comes around. It’s one of the most popular seasons for selling your photos as you balance multiple sessions across schools and events. That’s why we created the ultimate selling guide to help you simplify your workload and tackle this upcoming Fall season.
For Part 1 of our selling guide for school and sports photographers, we’re diving into how to streamline your client experience, boost your bottom line through selling the right photo products, and why it’s important to incentivize your clients with free shipping.
Tip 1: Make it easy for your clients to shop
It’s essential to provide a streamlined client experience when it comes to payment. Gone are the days where clients have to fill out those old paper forms. Go digital and mobile first with our Pre-Order feature where you can offer your clients a seamless mobile payment experience. With Pre-order, you can set up custom photo packages and/or sessions your clients can check out before the shoot. It’s a great way to cut hours of data entry, offer a better client experience, and boost more sales.
Tip 2: Offer digital and physical products
Offering the right photo products is essential to the success of your photography business. While every client may want different photo products, it’s important to offer the top photo products so you can make sure every client can walk away happy. We dug into our reports and we found that the most popular photo products our school and sports photographers are offering include the following:
Various sized prints
By including the top school and sport photo products above in your price lists, you’ll be sure to boost your photo sales this Fall season. Head on over to your selling tab and start offering them today!
*Pro tip – be sure to add digital downloads to your photo packages since it’s a popular option for many clients.
Tip 3: Incentivize with Free Shipping
Amazon has changed expectations! Having the right products can make a huge difference when it comes to boosting your sales, but what if your clients need a little extra push to finish their purchase? This is where Free Shipping comes to play. Offering incentives like free shipping can mean the difference between a client completing their order or abandoning their cart.
That’s why we offer Free Shipping on all Mpix orders over $35 base-lab prices. It’s been shown that free shipping incentivizes clients to buy more product, which means more sales for you! To help you get started, we put together a simple article on example pre-order packages you can create that includes free shipping.
At the end of the day, you know your clients the best. These tips are here to help you take care of the business side of photography so you can focus your time and energy on the things that matter most: capturing special moments.