Product Photography solutions website example on desktop and mobile

Create your online product photography portfolio.

Product photography is the most lucrative genre of the photography trade, and an online portfolio will help get your foot in the door. Here you will learn how to create an online portfolio for product photography and what it takes to build one of the best portfolios out there.

Start Building Now

How to create a product photography portfolio?

What to include in a product photography portfolio?

Product photography is closely associated with commercial activities, and its main purpose is to drive sales of products and services. Here are six items to include in your online product photography portfolios:

bottle of ginger beer being splashed with water
Seiko SARB-033 Black on Black with black leather strap.

Why build your portfolio with Zenfolio?

Frequently asked questions.

Many portfolio-building services offer digital marketing tools to improve online visibility. Users can access Zenfolio’s built-in Search Engine Optimization (SEO) dashboard to directly add keywords and terms to attract potential clients interested in product photography.

Your product photography collections need to have a rhythm and flow when it comes to organization and presentation. While it is important to have variety, it is generally best to avoid putting two incredibly disparate images next to each other as abrupt changes can make your portfolio less engaging for viewers. The transition between the two images should feel cohesive–including similar colors is one way to do this.

Adding levels (different heights) in the background will provide additional context and draw interests. You can be creative by stacking shapes, sizes, and colors to elevate the products in a variety of ways. Having an assortment of props at your disposal can make your job of adding levels easier. If you have an impressive assortment of backgrounds, you could create a page on your website highlighting the options and providing information about them to prospective clients.

You can communicate your availability and handle client inquiries directly from the portfolio website. Zenfolio’s BookMe scheduling feature offers an efficient booking and scheduling workflow and integrates with your calendar and a payment collection service. Set your availability, create service descriptions, and then allow clients to select the time and service that best fits their needs, automatically entered on your calendar once booking is confirmed.

A blog is a great place to share some of your best product photographs and provide detailed information explaining the process of taking the photo. You can include the lighting sources and positions, compositions you used, and any tips you want to share on how to achieve the style visitors see in your portfolios.

Utilizing colors and patterns is a great way to create eye-catching visuals for potential clients. Use two to three key colors within your brand to create a pleasing and cohesive gallery of images. If you’re not sure where to start, begin with a few solid colors first and then introduce more patterns and colors.

You’re in good company.

Discover why thousands of photographers trust Zenfolio for their online portfolio needs. Read our glowing customer reviews and see for yourself why our user-friendly platform and exceptional customer support make us the top choice for photographers of all levels.

5 stars review of Online Photography Portfolio

“I have used Zenfolio since the beginning of my business in 2012…

Read More

to deliver client galleries and handle print orders! It is always a well-oiled machine and the extremely rare times I ever need help regarding customer service, they always go above and beyond. Fantastic photo hosting service!!”

— Kristin Von Eschen

Google Review

5 stars review of Online Photography Portfolio

“It’s been super easy to get educated on all the great features this site offers….

Read More

I’m a brand new start up photography company and I’ve scheduled 2 phone chats with them and both have been fantastic!”

— Melissa Claire

Google Review

5 stars review of Online Photography Portfolio

“Zenfolio has by far the best website and business tools on the Internet…

Read More

I have tried every single site out there and none compared to Zenfolio. Their customer service is amazing. I highly recommend them.”

— Gary Chevers

Google Review

google reviews logo with 5 stars in color
reseller ratings logo with 5 stars in color
capterra ratings logo with 5 stars in color

Join the community:

500,000+ photographers

130+ countries

15+ years

Try Zenfolio for free and discover how we can help you grow your photography business. With our user-friendly platform, comprehensive feature set, and top-notch customer support, you’ll have everything you need to showcase your unique style and build your brand.